Ethics are either observed voluntarily or are forced by the Law. In order to protect consumer rights (for example, right to know, right to complain, right to be heard, right to safety, etc.) and ensure consumer welfare, government of India has formulated at least 30 Laws, of which, most of them have been amended several times to match the contemporary situations. In fact, it is not possible to define marketing ethics in the exact words as they exert many loose implications. There can be several definitions of marketing ethics. Various parties can contribute to formulation (development) and promotion of business ethics.

Particularly, globally recognized organisations (like the WHO, the World Bank, the UNO, the UNESCO, the UNICEF, etc.), non-government organisations (NGOs), trade unions, governments, relevant associations of business units and industries, professionals, spiritual organisations and religious leaders, active and established political parties, academic and training institutes, business organisations (their founders/pioneers and managing bodies), customer organisations, any other registered or non-registered body of people, and a common man can have valuable direct or indirect contribution in development and promotion of business ethics. Business ethics are promoted through general or specific circulars, bulletins, reposts, speeches of well-known personalities, and all other mass media. Needs and Objectives of Business Ethics in Marketing:īusiness ethics are special type of regulatory guidelines. They are vital for making business operations more authentic. Today’s marketing practices are full of deceptive packing, ambiguous offers, exaggerated advertising, and aggressive selling. Some marketers practice several unfair tactics to attract customers in pursuit of sales volumes and profits. PRINCIPLES OF MARKETING DEFINITION FULL.

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